Yamaha Corporation of America

Established in 1960, the Yamaha Corporation of America (YCA) offers a full line of musical instruments, audio/visual, and computer-related products to the U.S. market. Yamaha Corporation of America is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is the largest of all global subsidiary companies.

Yamaha (YCA) contracted Array Design to completely redesign their website which is home to over 2000 unique products. Array worked with a dozen business divisions within Yamaha to arrive at a design solution that would unify and leverage Yamaha's corporate brand attributes while giving each of the divisions the flexibility to differentiate themselves in their respective markets.

Work samples
01 Homepage
02 Sub-Homepage Band and Orchestral Instruments
03 Product Page

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